How Do Museums Survive When Physical and Digital Keep Colliding?

Sasha Wallinger, inaugural Marketing and Communications Director at the MIT Museum, explores how museums, galleries, and brands evolve as physical and digital worlds reshape one another. Drawing on work spanning fashion, art, and technology, she shows how the museum's Remembering the Future exhibition embodies that shift. Through projects blending material and experiential design, she reflects on inviting visitors to move fluidly between physical and digital encounters.