The 5 Steps to Real Immersion — and Why Trust Comes First

Immersion goes deeper, creating a state of flow, play, and revelation that carries people to places they have not been before. Sarah, Head of Studio in New York for Omnicom Production, argues that trust enables this deepest form of engagement, essential to the relationships designers build between people, places, and organizations. Through research and real-world evaluation, she maps a five-step user journey for driving true immersion in today's attention economy.