How Google Measures Whether an Experience Actually Worked

Enterprises like Google use immersive experiences to engage employees, customers, and partners, yet measuring their value and success remains a challenge that limits their impact. Ryan Howard, co-lead of the Google Experience Institute, introduces the ExPo framework, a new system for designing and evaluating immersive experiences when there is no ROI framed in leads or revenue. He shares the methodologies Google develops to create world-class experience design inside a global corporation.