6 Truths About Experience Design From a Year-Long Marriott Study

Naomi Clare Crellin, CEO and founder of Storycraft Lab, unpacks the 'Guiding Principles in Experience Design' report created with Marriott International over a year-long study. She presents six truths, not trends, set to shape the field: Exploring Identities, Emotional Data, Designing Belonging, Architecting Choice, The Value of Values, and The Power of Play. She shares how experiential activations return deeper insights on audiences and strategies for putting them to work.