The 2009 Bet That Creative Intelligence Would Change Everything

Marcus Wendt recounts founding FIELD.IO in 2009 on the instinct that creative intelligence would transform how brands live in the world. From generative art experiments to dynamic brand systems and emerging spatial AI experiences, he explores what happens when intelligence meets imagination. Wendt treats technology not as automation but as a creative medium that can learn, adapt, and surprise, drawing on work recognized by Nike, Chanel, and IBM.