How Do You Actually Reach Gen Z With Your IP?

Joelle Masse, Partner at Habo, tackles how to create experiences that resonate with Gen Z as this audience becomes the target for more and more experiences. She examines their entertainment consumption habits and key decision factors, and shows how producers and IP owners can position experiences within budget by selecting impactful intellectual property. She also introduces the Habo IP Index, a tool that reveals the commercial potential of various IPs.