● RecordingGreat Experiences Start With the Truth
The best experiences don’t start with a brief. They start with a truth.
That’s Christian Lachel’s north star after four decades of creating some of the world’s most visited brand homes, cultural attractions, and World Expo pavilions at BRC Imagination Arts.
In this talk, Christian explores how the most powerful stories aren’t invented. They’re found, inside a brand, a place, or a community. The work is to uncover those truths and give them form.
His portfolio makes the case: the USA Pavilion at Expo 2025 Osaka (1.9 million visitors), Johnnie Walker Princes Street, the Rock and Roll Hall of Fame, Minnesota 2031, Pilsner Urquell, and Cailler Chocolate.
What does it actually take to change someone through an experience? It’s a question Christian has spent four decades exploring.
BRC Imagination Arts
Chief Creative Officer at BRC Imagination Arts, leading world-class experiential design for brands, venues, and cultural attractions for over two decades.