Strategy First, Spectacle Second: Lessons From a Decades-Long Career

Chad Hutson, Chief Strategy Officer at Dimensional Innovations, reflects on the milestones shaping his decades-long career in experience design. He argues that generalists and strategy, both often overlooked, are foundational to successful installations, and he draws lessons on adaptability from his years as a business owner. A committed advocate for creative technologies, Hutson also makes the surprising case for why you shouldn't always reach for them.