AJ Goehle● Recording
Experience Design

In a World of Screens, Real Presence Is Disappearing. Here's the Fix.

AJ Goehle
AJ Goehle
CEO, Luci Creative
Aug 29, 2025

AJ Goehle, CEO of experience design studio Luci, argues that as screens, algorithms, and AI filter daily life, the sensory richness of real presence is disappearing. She champions Imprint Experiences, identity-shaping moments felt in the body and anchored in emotion, from phone-free retreats to live concerts. Goehle shows how designing for touch, sound, scent, and human connection ensures experiences are not merely consumed but genuinely lived.

AJ Goehle
CEO
Luci Creative

CEO of Luci Creative, pioneering museum experience design. Built award-winning creative agency from startup to nationally recognized studio with 40+ staff spanning Chicago, Boston, Seattle and New York.