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What makes an experience truly immersive—and when does immersion begin to dictate how an audience engages?
In this Futurespaces session, Abbott Miller, Partner at Pentagram, will explore the relationship between “ambient” and “linear” media through two distinctly different immersive projects.
The first is a permanent exhibition about John F. Kennedy at the Kennedy Center in Washington, D.C. The second is a projection-based environment exploring rock and roll, which premiered in Las Vegas before traveling to Barcelona and Montreal. Through the differences and similarities between these two projects, Miller will examine contrasting approaches to creating immersive environments and shaping the audience experience.

Abbott Miller was born in Indiana and studied design at the Cooper Union School of Art in New York. In 1989 he founded the multidisciplinary studio Design/Writing/Research, where, in collaboration with Ellen Lupton, he pioneered the concept of "designer as author"—developing projects in which content and form emerge in symbiotic relationship. He joined Pentagram's New York office as a partner in 1999, where he leads a team designing books, magazines, catalogs, identities, and exhibitions, with work often concerned with the cultural role of design and the public life of the written word.